Jio-bp launches ‘You-Deserve-More’ campaign

Hyderabad: Jio-bp (the operating brand of Reliance BP Mobility Limited, fuel and retailing joint venture of Reliance Industries and bp), announced the launch of their ‘You-Deserve-More’ (YDM) campaign showcasing their unique customer propositions to elevate India’s fuelling experience. Marching through the Amrit Kaal towards the 100th anniversary of Independence, India will continue to remain the bright spot for global energy. Offering “More” to India, the YDM campaign highlights the unique customer propositions on offer from Jio-bp, focusing on three pillars of performance, service, and cutting-edge technology.

The YDM campaign touches upon diesel delivering up to 4.3 per cent higher mileage and petrol that keeps engines up to 10X cleaner through internationally developed bespoke ‘ACTIVE” technology at no extra cost along with a rapidly growing Jio-bp pulse EV charging point network. Also highlighted is the round the clock shop for snacks, confectionery and travel need items, along with signature coffee under an international on-the-move brand Wild Bean Café, amongst other propositions at the country-wide network of Jio-bp Mobility Stations.